AI Insights · Timothy · April 2024
Q1 2024 Performance of Top Drawing & Coloring Apps on iOS in Australia
A glimpse into the performance trends of leading Drawing & Coloring apps on iOS in Australia for Q1 2024. Downloads and user engagement figures show varied patterns across popular applications.
In Q1 2024, the Drawing & Coloring apps category on the iOS platform in Australia has shown some interesting trends. Data sourced from Sensor Tower provides an insight into how these apps have fared in terms of downloads, revenue, and user engagement.
Color by Number：Coloring Games experienced a fluctuating pattern in revenue, peaking at around $6K in late January, with a notable dip to approximately $4K in early February. Downloads for the app declined from roughly 5K in the first week of January to around 3K by late March. Weekly active users saw a decrease from 23K to 18K over the quarter.
Zen Color - Color By Number showed modest revenue figures, starting at $284 and reaching a high of $337 by the end of March. Downloads started at approximately 4K and had a slight downward trend, ending at 2.4K. However, weekly active users increased from 9K to around 12K, indicating a growing user base despite fewer downloads.
Happy Color by Numbers Game saw revenue varying from $564 to a low of $378 in early March, followed by a slight recovery. Downloads decreased over the quarter, starting at nearly 4K and dropping to 2.5K. The weekly active users count remained fairly stable, hovering around 30K.
Phone Case DIY had no reported revenue, but downloads showed an initial decrease from nearly 3K to 1.1K in early February, before gradually increasing to around 2K by the end of March. Weekly active users mirrored this trend, declining initially before recovering to close to 9K.
Tap Color Pro: Color By Number generated consistent revenue, starting at $548 and remaining relatively stable throughout the quarter. Downloads for the app saw a peak of approximately 2.4K in late January, but generally followed a declining trend, ending at just over 1K. Weekly active users started at 4.4K and showed a slight increase to 4.4K by the quarter's end.
For more detailed insights into the performance of these apps and others in the category, Sensor Tower's platform offers comprehensive data and analysis tools.
